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Bell Helmets About

Bell Helmets USA

Bell: A Legacy of Championship and Confidence


It’s no coincidence that Bell is both the first name in speed and the first name in helmets. Born in the 1950’s California hot rod and racing scene, Bell founder Roy Richter built an entire industry anticipating the unmet needs of those with a speed-hungry disposition. People wanted to drive fast…he corralled all the go-fast parts he could find into the world’s first speed shop. They wanted to race…he built them race cars. And when the need-for-speed started to reveal some grim realities, Roy did something about that too and Bell Helmets was born.

Roy Richter spent his life removing the limits of what was possible—and his unlimited spirit has been Bell’s guiding light for nearly 60 years, earning the admiration, trust and loyalty of generations of champions. Throughout those years nearly every advance on the list of helmet “firsts” were built under Bell’s auspices. That drive to anticipate and create continues, as much a part of Bell’s ethos today as it was back in Roy’s day.

Whether for auto racing, motorcycling or bicycling, Bell is synonymous with instilling confidence and enabling awesomeness. Established 1954, proven ever since.

Bell Partnerships - Bell is committed to supporting the sports we were born from and the organizations that preserve, enhance and elevate these activities. Here is a sampling of organizations and causes we hold near-and-dear:

The International Mountain Bicycling Association’s (IMBA) mission is to create, enhance and preserve great trail experiences for mountain bikers worldwide. Bell has long been a supporter of IMBA’s goal of creating compatible mountain bike opportunities worldwide.

Bell is a member company of Bikes Belong, a coalition of industry and advocates whose mission is to “get more people on bikes more often.”

Safe Kids Worldwide is a Bell partner who provides parents and caregivers with practical and proven resources to help protect kids from unintentional injuries.

Bell bicycle helmets are comfortable, stylish, affordable and super safe!

The sign of safety!Bell Means Safety
Bell began as a small auto parts store in a suburb of Los Angeles in 1923. Growing under the benevolent leadership of Roy Richter, Bell became a leader in safety equipment, such as excellent helmets for auto racing, motorcycling and then bicycling. Over the years, the commitment to creating great products through a close connection with the sport and employing the very best people and utilizing cutting-edge materials and technologies turned Bell from a one-man operation into a multi million-dollar enterprise.

What Makes Bell Helmets Special Bell helmets are easy to fit and look great, too!
Bell made its name with motorsports helmets so you can be certain their bicycle helmets provide unparalleled protection and safety and meet and exceed all of the industry's testing standards.

But you'll probably appreciate more that Bell helmets fit and feel so nice when you're out on a ride. They boast easy built-in fitting systems like their Geared Positioning System (GPS) that allows you to actually fine-tune the fit by simply turning a dial on the back of the helmet.

Bell has also engineered advanced cooling that keeps you dry and comfortable on even the hottest days. The helmets boast ventilation channels that draw air in through the front and over the head while forcing the warm air out through the rear ports. These deep, sculpted channels keep air moving for constant ventilation and a whole new level of comfort.

Another great feature is lightness. Bell helmets are among the lightest out there, and because of this you may not even notice you have yours on after a few miles.

Bell is the choice of champions and amateurs, too!There's a Bell for Everyone!
More world champions have worn Bell car and bicycle helmets than all other helmet brands combined. From Grand Prix racing through the Indy 500 to Olympic cycling, Bell helmets have played a vital role in protecting racers for nearly 50 years, and they'll protect you, too!

Plus, all of Bell's technology isn't only reserved for racers. Bell also makes helmets for all riders from kids to commuters to century riders and everyday cyclist who just ride for fun and happiness. No matter how you ride you'll find the perfect Bell helmet in the right style and at the right price, too. Stop by and we'll help you pick out your favorite Bell helmet and fit you to it, too!

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WebCyclery & WebSkis
Bike and Nordic Ski Shop
550 SW Industrial Way #150
Bend, OR 97702
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